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Bill Gates of Microsoft Corporation once quoted as saying: "In the next few years, there will only be two types of businesses, one on the internet, the other no longer in business."

 

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"It won't make any difference how much oil we recover from Alaska or how many new power plants we built. We won't be able to meet the demands of this dynamic and growing economy." -Spencer Abraham (Secretary of Energy for United States)

 

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"This product really does it work. It's very easy to use. Previously my electrical bill was $480 +/-. Now it has dropped to $400 only. A consistent saving of 15 to 20% a month." - Dr. Adriel S.P. (Optometrist Consultant-Dec 30th 2001)

"After hearing about Intellpower Energy Saving device from my partner, I was consulted to make a decision to install them in our office.

The installation decision was made as my partner had favorable remarks about saving costs. Later we discovered that the cost of our electricity bills went down and stabilized. I bought two more units for my home and it paid back by itself after a while. Try it and you'll see for yourself." - Mr. Heng Chiang Pooh (Chartered Secretary - Sep 18, 2001)

"I bought 3 units of Intellpower for my house. The installation was done very professionally and subsequently found savings in my electricity bills of about 20% monthly. After sales service is also very efficient." - Mr. Ong Lam Seng (Company Director - Dec 8th, 2001)

 

 
 

 

 

 

 

 

Dear member,

 

Thank you for choosing Armstrong EcoSynergy as your partner in making this a better world for all to live in.

Over the next few weeks (about a month), you'll be getting e-Learning Lesson just like this one, each of them deliver an important tip that can drastically improve your Infinity Program and of course your pay-check.

So, do tune in to this page once a week at least to see what's next. If your schedule might be too busy to follow the Lesson on-line, sign up now for free email delivery. In this way, you won't miss your Lesson. Hey! Didn't we said we're going to take care of you real fine!

The Lesson today is

"How to Power Up Your Infinity Program by Packing

Your Email Marketing With More Punch"

So, let's start, shall we? Here's                                       

Lesson #1: List Building

There is an old saying: "how fat is a sales person bank account has a lot to do with the length of his/her prospect list " In internet marketing, the same holds true. You've a great product and excellent business concept. Armstrong EcoSynergy has got it done for you. But no one is going to do business with you if there are not listening to you. Your prospect list (in internet marketing, we call them email list) is your starting point.

Email marketing is the most cost-effective and fastest mode of communication today. You just need to pay for your ISP and a phone line. You can communicate with thousand and thousand of messages at a click.

THINK ABOUT IT.

People, especially important people with the purchasing power; are more likely to read (listen to the sales person) a mail than finding time to listen to a sales talk. And if you set out your email system with a quality auto-responder software, your chances of getting across your point of view is enhanced even further.

So, step # 1 is to build your list. This is how you do it.

Organize all existing email addresses into two categories, (Where? You might ask. Well!, get out all the name cards you have been collecting through out your career. Chances are you will find the newer one would have an email address.)

  • e-Learning Classmate. Here you keep all your friends, who're already subscribe to Armstrong EcoSynergy Network.

  • Friend. Here you keep all the other who have not sign-up with you.

Well, how many have you got? If you have more than 100, CONGRATULATION! You've got a good start. However, if you have anything less than 100, don't be despair. That's the very reason why we are here.

Send this single page web-mail to your friends in the list.

 Click Here To View Page

If you want to send this page to email list, this is what you do:

  1. Click FILE on the main menu, select SEND PAGE BY EMAIL;

  2. An email dialog box open up. enter the recipient email addresses. You can add more recipient names by using cc. and b.cc.

  3. At the "ATTACHMENT OPTION" button on upper right of the email dialog box, select "SHARED DOCUMENTS". This will display your email webpage on the document workplace instead of sending in as an attachment file.

  4. When finish, click SEND.

Your friend will read your mail because you send it. But of course, make sure that your name is displayed clearly as a "sender". Why is that so? Have you heard of "spam", i.e. sending out unsolicited mails, recent legislations have made spamming illegal practice. Therefore, it is essential to obtain permission before sending our your mail.

You don't have to worry about spamming with this single-page mail because you're sending it to people you know. You already have permission to communicate with them.

What happen after this? The moment you friend read the mail, two things possibly happen;

If your friend likes the idea and click to obtain more information further, you would have successfully completed step 1 of your e-marketing campaign.

If your friend didn't do anything with it, don't worry because people normally do not make up their mind that fast. We will talk about how to create sequential email marketing some time in the future. Like standard advertising, it takes repetition in order to get people to first absorb the message, understand it and then ultimately take action. Naturally, some people will immediately respond while others need to see the message more than once before they even think about responding.

Remember, each individual has his/her set of specific buying behavior. Research has shown that the market place is broadly divided into five (5) groups;

  • Innovator (2.5%)

  • Early Adopters (13.5%)

  • Early majority (34%)

  • Late majority (34%)

  • Laggards (16%)

Innovators are risk takers and they are venturesome. They usually respond much quicker to change or new ideas.

 

Early adopters are impulsive and respond to new ideas early - taking action soon after the innovators do, albeit a little more careful.

 

The bulk of the market consist of the "middle majority (68%)" This is where you should focus your marketing concept.

 

We will cover the various strategies to convert the majority (68%) into your camp. Be patient!

Secondly, you can choose to rent-a-list from such companies. If you wish to do this, please ensure that you're dealing with reputable companies. These companies have huge data base of email addresses of people who opt-in to receive messages from others. Renting a list could cost you between 5 to 20 cents per deliverable message. Anyhow, remember to include a disclaimer such as this one:

"This message is in full compliance with the United States Federal requirements for commercial email under bill S.1618 Title III, Section 301, Para. (a)(2)(c) passed by the 105th United States Congress concerning spamming. This message is not a spam as it includes the requisite removal mechanism. Further transmission by the sender may be stopped at no cost to you. Just click the word "UNSUBSCRIBED" in the subject line.

We practice responsible mailing by honoring all removal requests, we follow the relevant laws in the United States and we oppose spamming."

Here in a list of Rent-A-List companies you can work with:

Post Master Direct at http//www.postmasterdirect.com

Yes Mail at http://www.yesmail.com

The more popular method is to have your own OPT-IN mechanism. Member of the public all over the world who join you would be providing the necessary consent for your email communication; hence no spamming here.

We will talk more about building OPT-IN list in later lesson.

Lesson # 2: How to write a Killer Punch email?

Lesson # 3: How to send "bulk emails"?

 

   
               

            

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